top of page
A lifestyle app aimed at parents and guardians, giving accurate and up to date information about the facilities and accessibility features at various venues.

OUT & ABOUT

Brand system Full page scrollable.png
Brand system press slide 4.png
Brand system press slide 5.png
macOS app dock - elephant balloon.png
icon grid-1.png
icon shapes.png
icon shapes.png
icon grid.png

Brand creation

2026

Accessibility and inclusivity were central to the Out & About identity. The aim was to create a warm, welcoming brand that empowers time-poor parents and guardians to feel confident exploring their local area with young children, or with anyone who requires accessible facilities.

​

The puffin taking flight became a symbol of empowerment, encouraging people to get outside, explore and discover what's around them. A unique recognisable symbol in the crowded app marketplace.

​

The logotype uses a modified version of MuseoModerno, chosen for its soft, rounded character and approachable personality. The lettering curving upwards to reinforce the idea of taking flight, and giving the logotype only version the appearance of a smile.

​

The colour palette balances warmth and energy with a considered approach to accessibility. The colours were also selected to work alongside the app's Google Maps integration, helping the identity feel cohesive across the wider experience.

brand creation, logo design, UI/UX design

bottom of page