Work from my time as in-house design lead for Initial, a global Hygiene and Wellbeing brand, which provides hygiene products and services worldwide.
INITIAL
The Hidden Washroom Journey
2023
A thought leadership campaign bringing focus to the taboo topic of menstrual hygiene and the frequent lack of adequate sanitary products in public washrooms. This targeted large business owners and facilities managers, and aimed to make a real difference in a frequently neglected area of public health.
art direction, print design
Luna Dry
2022
A launch campaign for a high-end and sustainable hand dryer range, which includes a HEPA filter - filtering out microbes in the air. The art direction needed to promote both it's technical sophistication, and it's minimal modernist design.
art direction, print design, social media, email marketing
Brand refresh
2022
As part of Initial’s brand update I created some colour palettes that reflected Initial’s expertise, technical innovation, and people focus, as well as their growing sustainability agenda, and recommend how they could be integrated into the existing palette.
branding
Timeline wall
2022
A large scale wall graphic created for the new head office. It describes the journey Rentokil Initial has gone through since its formation in 1903. This forms part of a exhibition of sorts in the entryway to the office building, where visitors can look through the various product lines and services the company offers.
print design